ASK Finance is the captive NBFC arm of ASK Group catering to the diverse needs of clients and providing flexible debt financing solutions to entrepreneurs. It has established track record of providing credit solutions with numerous credit financing and warehousing transactions of more than
INR 2,000 Crore on the back of domain expertise. It has a wide range of product offerings across the risk curve and has originated high quality debt and equity instruments with a view to on-selling them to the client base.
ASK Finance provides sector agnostic credit solutions with differentiated business models leveraging Group’s expertise and client relationships. Our strong brand, growing business lines and network of clients, we are increasingly augmenting the ability to customize solutions across the industry spectrum.

Our Solutions

Loan Against Securities
We understand how much you value your investments and want them to remain as your long-term investments. With this product, you can meet immediate cash requirements without having to liquidate the securities.
You can get credit against your securities like Equity Shares, Mutual Fund Units, PMS, AIF etc. while still retaining ownership and generate liquidity.
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Construction Finance
Our deep understanding of Real Estate sector and ability to devise flexible and customized capital solutions allows us to offer optimal solution to developers. We support promising projects from early-stage to late-stage offering holistic solutions.
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Private Credit
We focus on high-quality corporates with attractive risk-return profiles that resonates well with our clients seeking to capitalize on the opportunity. With Group’s deep understanding of the credit landscape and proven track record, we offer investor-friendly lending solutions to businesses at various levels in the group structure to tap available cashflows and security.
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Bond and Unlisted Shares
Our deep understanding on the opportunities in the listed and unlisted Equity, Bonds/NCD etc helps us offer the investment avenues to our existing clients.
Post purchase of these securities our customers have the option to leverage these investments for their business or personal needs.
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